1.5K Cheap all-inclusive holidays have, for decades, been a feature of Benidorm, but at least one leading hotel group has recognised the potential the resort has to attract people seeking more luxurious accommodation, gourmet dining and much more besides. Earlier this year we revealed that Accor, a global hotel brand that’s part of French company Mecure, had transformed the old Benilux Park Hotel into the Mecure Benidorm. The hotel became the first non-Spanish branded hotel on the Costa Blanca. Mercure Benidorm is the most innovative hotel in Benidorm. Its Malaspina restaurant offers “groundbreaking gastronomy” and the hotel is located on Poniente beach 15 minutes from Playa de Levante or 10 minutes from BalcĂ³n del MediterrĂ¡neo. Its attractions also include exclusive penthouses and duplexes. Before the opening, it was reported that international tourists might not be buying as many packaged and all-inclusive Spanish vacations. Instead, visitors to Spain are looking to stay in branded hotels. Cristina Ramos-Fernandez, Chief Operating Officer of franchised hotels in Southern Europe for Accor, said that destinations such as Benidorm and Torremolinos—farther south on Spain’s Costa del Sol—now are attracting guests who book their hotels and flights separately and do not want to book package vacations and all-inclusive. Globally in Southern Europe’s hospitality market, there is a trend to change the mass-tourists destinations market offer to attract more individual customers and break away from the exclusive distribution of tour operators. Ramos-Fernandez said hotel brands are looking at opportunities in other mass-market destinations in Spain. She added markets such as Benidorm and Magaluf—a Mallorca hotspot known for attracting young adult travelers who like to party—are reinventing themselves with more mature hotel offerings. Several owners of hotel assets have invested in modernisation and renovation to reposition their hotels as good-quality 4- and 5-star hotels, differentiating themselves from the market’s existing offers and satisfying ‘premium’ international guests. In this scenario, international brands such as Mercure, considered attractive for international premium customers, have taken this advantage to adapt to given brand standards. About Benidorm Travel Mart As an online travel service, Benidorm Travel Mart helps you build your own holiday by providing access to a wide range of cheap flights | popular hotels | airport transfers | car hire | activities. We may get a commission at no cost to you if you click on our links and make a purchase. Thank you in advance for your support. 0 comment 0 FacebookTwitterPinterestEmail Barry Duke previous post Rochdale mazazine publishes a Brits in Benidorm photo collection next post Join Expedia and make big savings on holidays You may also like easyJet January Sale 2025: Save Up to £400... 17 December 2024 Gold Arcos Hotel in Benidorm: Your Ultimate Stay... 17 December 2024 Ryanair’s Massive Success at Alicante Airport in 2024 14 December 2024 Jet2’s Expansion Plans: Doncaster Sheffield and Mid-Haul Routes 6 December 2024 French ATC Strike Causes Flight Disruptions and Delays 5 December 2024 Travel Updates for Spain and the EU: What... 30 November 2024 Top Reasons to Visit Benidorm: A Coastal Paradise 17 November 2024 EasyJet holidays puts summer 2026 on sale 16 November 2024 Jet2 Holidays adds Luton for summer 2025 13 November 2024 The Ultimate Guide to Benidorm Fiestas 2024 9 November 2024 Leave a Comment Cancel Reply Save my name, email, and website in this browser for the next time I comment. Δ