Home Latest News Love chocolate? Take a trip from Benidorm to beautiful Villajoyosa

Love chocolate? Take a trip from Benidorm to beautiful Villajoyosa

With summer drawing to a close, Benidorm holidaymakers will be spending less time on the beaches and more on day trips to interesting nearby locations. We suggest a visit to Villajoyosa, chocolate capital of the the Costas.

by Barry Duke
Love chocolate? Take a trip to beautiful Villajoyosa

Villajoyosa is located just 9.56 km from Benidorm. It’s renowned for its colourful houses and the fact that it’s home to no fewer than four chocolate factories.

The best known of these is Valor, established in the seaside town in 1881.

Around 40 ago I discovered that it has a museum. As a chocolate lover, I had a dream job at the time working in the publicity office of Terry’s chocolate factory in York in York.

So I could not let a day trip to Villajoyosa pass without a visit to Valor’s factory and museum.

An image from a YouTube video about the Valor factory.

According to this report, Valor warmly invites visitors to their on-site museum and offers tours of the premises where you can learn all there is about the ancient art of chocolate making.

What’s more its absolutely FREE. In the 19th century building, which in those days was the little family factory, visitors go through the 500 years of history about this food, starting off when cocoa beans were stone-ground up until the present day.

You can book a guided bus trip from Benidorm to Villajoyosa with our sister company Benidorm Top Trips at the British indoor market, row 5. Alternatively, you can visit their Facebook page by clicking here.

Rich in history

Writing for European Heritage Times, Anna Karla Almeida, a Brazilian architect, and historian revealed that it was through an Italian that the culture of chocolate manufacture arrived in Villajoyosa, in 1810.

According to the municipal census of the region, in 1810 the first handmade chocolate producer was registered. Thirty years later, in 1840 the first chocolate industry was officially registered in Villajoyosa.

She added:

I had the great surprise of finding other industries in the same city: Clavilleño Chocolates, Perez Chocolates, and Marcos Tonda chocolates. In the Clavilleño Factory, they created a room dedicated to exhibiting some artifacts, iconographies ad machines linked to the chocolate manufacturing, pieces of industrial archaeology between Spain and the cocoa plantations in Central America and Africa.

Why are the houses painted different colours?

Images of Villajoyosa in this post are by Denis Doukhan via Pixabay

Apart from the chocolate attractions, there are other ways of enjoying the town. The View from La Vila blog suggests the top ten things to do in Villajoyosa, and in one post explains the presence of the colourful houses.

The casas pintadas got their bright colours, so the story goes, so local fishermen could see their houses clearly from out at sea. That tradition is still maintained today, even though the fishermen themselves are long gone. Owners have to keep their homes painted and they can’t change the colour either.

Benidorm accommodation

It can be difficult to decide which form of lodging to select with so many options available. You can pick from the list below or visit our hotel deals page to start your search.


One of the most important things about booking.com is that you get a fair deal: All prices are set well below the going rate and you can be sure that you won’t be overcharged or ripped off. Another advantage of booking.com is that you can search for accommodation by location and price range, so you can find the perfect place for you and your budget. You can also make use of their handy filters and advanced search options to narrow down your search even further.

Alternative providers: Expedia | Hotels.com | Agoda | Trip.com | SnaptravelHotellook VRBO as well as direct of course.

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