People in Benidorm, both visitors from abroad and local residents, were deeply touched when a giant circular display at heart of the Old Town was used to express condolences when Queen Elizabeth died last month.
The display, called Tecnohito—was earlier used as a backdrop to a live Eurovision Song Contest broadcast, performances by finalists from the Benidorm Fest song contest, and has attracted advertising from Visit Benidorm, Spanish water company FCC, and McDonald’s.
It was created for Benidorm City Council this year by the Spanish LED DREAM Group, which says on its website:
Benidorm is famous for being one of the most visited tourist cities in the Mediterranean, with imposing skyscrapers and paradisiacal beaches. On the occasion of the remodeling works of the Avenida del Mediterráneo, this year a new digital icon has arrived in the city in one of the main tourist and commercial routes of the capital of the Costa Blanca.
It is one of the most innovative digital elements in Europe: the Tecnohito, a circular outdoor LED screen of more than 300m2. This new 22-meter-high digital icon of the city will be used for advertising and institutional actions and live shows, among other audiovisual content/events.
Benidorm hotels add colour to their facades
Many hotels in the resort have seized on cutting-edge lighting technology to make their properties stand out. Notable is the Hotel Dorada, above, situated on Poniente Beach, which provides regular light shows that can be seen for miles. Each year, during Benidorm Pride Week, the hotel shows its support of the event, which attracts thousands from all over Europe, by bathing its facade in rainbow colours.
I love Benidorm for many reasons, and these amazing colour displays, which turn the resort into a fairyland at night make me adore my home city even more.
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