No dear, that's not Ibiza
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No dear, that’s not Ibiza!

by Barry Duke

Alarm bells jangled when my mate Alan, over a pint at The Tortoise & Hare , told me that he planned to pack in his job and become a holiday rep in Benidorm.

“Is that wise?” I asked. And I told him that I had met a number of people who had become reps and ended up needing therapy. They developed nervous tics, migraines, uncontrollable rages, agoraphobia, and addictions to tranquillizers, anti-depressants, and alcohol.

When Alan insisted that he was bored to death with his call centre job in Bradford and needed something more challenging, I suggested he become a lion tamer. Or a professional javelin-catcher. Or learn to be a bomb-disposal operative.

But Alan was determined. “What could possibly go wrong?”, he asked.

I saw him again a year later after he had been discharged from St Tabitha’s Retreat for the Terribly Traumatised. He was still heavily sedated and only began to talk of how he wound up there after his sixth cup of strong coffee and a couple of amphetamines.

“I couldn’t handle the stupid questions,” he croaked, and began trotting out examples: 

• is the big rock I can see from my Benidorm hotel balcony Ibiza?

• Does Benidorm have a beach?

• Is Benidorm an island?

• Are there any pharmacies/doctors/dentists in Benidorm.

• Is Spain in Europe?

• Why is my hotel full of Spanish people? 

• Where can I find the third floor?

 (To this he replied “get in a lift and press the button between two and four”—and got a funny look for his helpful answer.)

Then there were the endless complaints, most frequent being that the food in the hotels and nearby restaurants was “rubbish”. Asked to elaborate, they would explain that “it’s not what we are used to back home.” Apparently Spanish chicken nuggets, sausages and bacon are far inferior to the UK variety of these nourishing delicacies.

But what finally sent him off the rails was the realisation that many British holidaymakers, unlike their Dutch, German or Scandinavian counterparts, don’t actually come to Spain to enjoy themselves. 

Heavens to Betsy, no! They come to find fault, and will spend endless hours researching ways of squeezing compensation out of holiday companies for imagined service failures, or for more serious issues, like food poisoning.

But what led to Alan being hauled off by a team in white coats to St Tabitha’s was something he called the Package Holiday Shuffle. 

Apparently people on these all-inclusive deals never approach their reps directly; crablike, they slowly shuffle up to them, look them up and down for the longest time, then finally ask “ummm … you a holiday rep?” 

Something snapped in Alan when this happened for the 20th time in one day, and he screamed: “No, I’m only wearing this %&$!@ing uniform because there’s a fiesta on the go and I’m in fancy dress!” 

Management, as well as guests within earshot, were appalled at this outburst and it was decided that Alan needed to be escorted off the premises by health professionals.

The good news is that he now appears fully recovered and is ecstatic in his new job playing the role of Donald Duck for a company that organises parties for kids – SPANISH kids! 

About Benidorm Travel Mart

As an online travel service, Benidorm Travel Mart helps you build your own holiday by providing access to a wide range of cheap flights, hotels and airport transfers. 

Here are just a few of the benefits you’ll get by booking your holiday through Benidorm Travel Mart

The cheapest prices on the web

Our search engine can compare hotels from all major booking companies, including Expedia, and, and help you find the best available deal.

Save valuable time searching

No more trawling through dozens of websites. Our powerful algorithm will dynamically present you with the best possible prices on the web, all in one place.

Have more money for fun in the sun

Finding a bargain accommodation deal means more money for fun in the sun. No need to pay over the odds, we have hundreds of cheap deals.

No hidden charges

The price you see is the final cost. There are no hidden charges or fees to worry about. 

You’ll find lots of information about Benidorm on our site, including where to eat, the best nightlife and the many daytime activities Benidorm has to offer. Get inspired and plan your Benidorm holiday with us today! 

Disclosure: Some links above are affiliate links, at no extra cost to you, we earn a small commission if you make a booking.

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